A performance Bonus to The Wu-Tang Clan

21 Apr

A performance bonus and a humanitarian award to the Wu-Tang Clan for the innovative marketing idea behind their new album release. Only one copy of the album will be made, which will be placed in an engraved metal box and buried somewhere in the Atlas Mountains of North Africa, before touring art galleries, where admirers will have the chance to pay $20 to $50 to listen to it. It will then be auctioned. Reportedly there is already a bid of $5 million.

While the benefits of there only being one copy of a Wu-Tang Clan album are obvious, second in their contribution to both art and the well-being of society to there being no copies at all, I can’t help feeling that an opportunity is being missed. With $5 million, surely they could afford a box big enough to bury The Wu-Tang Clan too If this sounds expensive, think of the money that could be saved by not returning to dig it up again.

Perhaps they could rent space to Mumford and Sons.

Hats off to the Clan for a marketing gimmick and example of inside the box thinking that might have come from the fevered brain of T John Dick himself.

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